Super Bowl 2013: Coke gets lost in the desert while Oreo keeps its powder dry
The Super Bowl ad we all want to see before Sunday’s game is Wieden+Kennedy Portland’s for Oreo – Mondelez gave the task to W+K ahead of official lead agency DraftFCB. Apart from info to the effect...
View ArticleW+K gets over the line with Super Bowl Oreo spot
Here’s Wieden+Kennedy’s Oreo Super Bowl ad for Mondelez, with the obligatory consumer competition this time using Instagram. As everybody expected it’s a cookies vs cream bunfight, appropriately over...
View ArticleOreo takes another bite of Wieden+Kennedy
Wieden+Kennedy beat agency of record DraftFCB to the task of making Oreo’s Super Bowl ad and it always seemed rather odd that brand owner Mondelez (officially at least) stuck to the story that Oreo...
View ArticleBrazil’s high-profile Peralta agency looks for new partners in life after...
It’s over a year now since Peralta founder and CEO Alexandre Peralta (pictured) expunged (literally so) the StrawberryFrog images sprayed all over the interior of his Sao Paulo hotshop. How’s he...
View ArticleWieden+Kennedy is still on the Oreo case – this time with new ‘life raft’...
Wieden+Kennedy Portland isn’t supposed to be Mondelez-owned Oreo’s ad agency (that’s officially shared between DraftFCB and The Martin Agency), it just keeps producing Oreo ads. Here’s the latest on...
View ArticleWispa and Fallon unveil Boris-style ‘frothy beast.’
Mondelez is pretty active at the moment and the former Kraft snacks business is launching Cadbury Wispa Hot Chocolate (Wispa’s a Cadbury chocolate brand) with this new TV campaign, ‘Frothy Beast’ (as...
View ArticleDroga5 announces start-up team for London launch
Droga5, which announced last week that it was setting up a global network (it currently operates in New York and Sydney) has chosen London as its gateway to Europe; poaching Kevin Dundas (right) from...
View ArticleMondelez’s Oreo and The Martin Agency join the cutesy animation caravan
I wonder if The Martin Agency had seen McCann Melbourne’s ‘Dumb Ways To Die’ before they produced this new ‘Wonderfilled’ campaign for Mondelez’s signature brand Oreo? They’d certainly have seen CAA’s...
View ArticleFallon UK returns to form with Crispello campaign
Fallon UK and parent agency Saatchi & Saatchi seem to be getting their mojo back; as in this newish ad for Cadbury’s Crispello (what on earth is that? Do we need another snack?). This campaign has...
View ArticleBuzzman tries an uncharitable approach to charity for Mondelez with ‘Hello Joy’
I’m struggling a bit with this one – it seems to be a charity initiative by snacks giant Mondelez supporting children in hospital, called ‘Hello Joy.’ The big day was last week although presumably the...
View ArticleNow Mondelez tops Scrooge-like P&G by extending agency payment terms to 120 days
Never did like the look of Mondelez, the new version of the old Kraft snacks business. First it welched on its promises about keeping Cadbury based in the UK when it bought the business for £12bn and...
View Article‘Math Man’ Martin Sorrell riles creatives – again
WPP boss Sir Martin Sorrell ‘gives good conference’ (as they don’t say very often) and he was at it again last week, providing an intriguing soundbite for a talk-fest ‘Beyond Advertising’ at his giant...
View ArticleLate payers P&G and Mondelez are hurting the ad business – and it’s all my...
P&G and Mondelez are adjusting their payment cycle. And it’s all my fault. From now on if you are a Mondelez agency you will do your work and wait four months to be paid. If you want a laugh, read...
View ArticleMondelez and Union take a different line in new Christie posh crisps campaign
Posh crisps usually choose to plug their wholesome roots but Mondelez has taken a refreshingly different line in this new TV campaign, ‘Eat it Up,’ for Christie Potato Thins from Union in Toronto. It...
View ArticleMondelez chases the missing link with new Milka campaign from Buzzman
How do you get people to want more chocolate – or miss the bits of chocs they don’t have? Well Buzzman in Paris has come up with this neat solution for Mondelez brand Milka, by removing a chocolate...
View ArticleCadbury and Fallon unwrap a Christmas turkey
We will stop writing about Christmas ads, honest. But they’re what everybody’s talking about. So – Cadbury, now owned by Mondelez of course, and agency Fallon, which produced the celebrated ‘Gorilla’...
View ArticleUnilever cuts, debunking Millenials, the ‘Nutcracker’ ad with Spob and...
Less is more seems to be the current marketing mantra at Unilever with CMO Keith Weed (left) telling an investor conference that he plans to cut agency and production fees to around 20 per cent of the...
View ArticleJWT’s controversial spin on cops and robbers for KitKat
The police have a few image problems in the UK – one being that, for many people, it’s hard to tell the difference between them and the villains they’re supposed to protect us from (OK, the uniforms)....
View ArticleW+K London unleashes mad CMO Donald for Stride
Wieden+Kennedy London has produced a new online campaign for Mondelez’s Stride gum, featuring that much-loved figure the mad marketing director (or CMO as we call them these days). The campaign, ‘Mad...
View ArticleJWT London launches ‘coffee vs gangs’ for Kenco
Somehow you don’t associate Mondelez with good works; maybe because it promptly closed down a Cadbury factory in England after buying the company or maybe because boss Irene Rosenfeld has a certain...
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